Token Vs Ethernet Essay Research Paper Well free essay sample

Free Essays on Sausage Essay

The cutting edge word hotdog is gotten from the Latin salsus, which means salted. The term was initially just applied to relieved or salted meats for the most part, yet has since taken on an entire slew of various hotdogs. Several years back, individuals didn't have refrigeration to save their meat, so making hotdog was a method of beating this issue. The assembling of frankfurters started more than 2,000 years prior, and it is as yet a developing industry. While a portion of its fundamental practices are nearly as old as human progress, the industry is continually changing a direct result of new and supportive innovative and logical advances in our general public. For instance, dry hotdog was conceived because of the revelation of new flavors, which assisted with upgrading flavors and safeguard the meat, in addition to dry frankfurter needn't bother with refrigeration. Various nations and various urban communities inside those nations began creating their own unmistakable kinds of frankfurter, both new and dry. These various sorts of frankfurter were generally impacted by the accessibility of fixings just as the atmosphere. Essentially individuals living specifically territories built up their own sorts of wiener and that frankfurter became related with the region, and furthermore in many cases named after the zone. For instance Bologna began in the town of Bologna in Northern Italy, Lyons hotdog from Lyons in France, and Berliner frankfurter from Berlin in Germany. Because of the mind-boggling measure of frankfurter types around today, the culinary business has isolated them into specific segments, or types. These sorts are new hotdog, uncooked smoked frankfurter, cooked wiener, dry hotdog, cooked smoked frankfurter, cooked meat claims to fame. These â€Å"categories† are the fundamental classes for all wieners. In numerous different nations, the culinarians have even characterized these gatherings down further, including such sorts as: British wieners, Italian hotdogs, Bratwurst, summer frankfurter/Salami/Beer Sticks, and Liver Sausage/Braunschweig... Free Essays on Sausage Essay Free Essays on Sausage Essay The cutting edge word frankfurter is gotten from the Latin salsus, which means salted. The term was initially just applied to restored or salted meats for the most part, however has since taken on an entire slew of various frankfurters. Many years back, individuals didn't have refrigeration to safeguard their meat, so making frankfurter was a method of defeating this issue. The assembling of hotdogs started more than 2,000 years back, and it is as yet a developing industry. While a portion of its essential practices are nearly as old as human progress, the industry is continually changing a direct result of new and supportive mechanical and logical advances in our general public. For instance, dry hotdog was conceived because of the revelation of new flavors, which assisted with improving flavors and safeguard the meat, in addition to dry frankfurter needn't bother with refrigeration. Various nations and various urban communities inside those nations began creating their own unmistakable kinds of frankfurter, both new and dry. These various kinds of hotdog were for the most part impacted by the accessibility of fixings just as the atmosphere. Fundamentally individuals living specifically regions built up their own kinds of wiener and that hotdog became related with the territory, and furthermore generally named after the region. For instance Bologna began in the town of Bologna in Northern Italy, Lyons hotdog from Lyons in France, and Berliner wiener from Berlin in Germany. Because of the staggering measure of hotdog types around today, the culinary business has separated them into specific segments, or types. These sorts are new wiener, uncooked smoked hotdog, cooked frankfurter, dry frankfurter, cooked smoked wiener, cooked meat claims to fame. These â€Å"categories† are the fundamental classes for all frankfurters. In numerous different nations, the culinarians have even arranged these gatherings down further, including such sorts as: British hotdogs, Italian wieners, Bratwurst, summer frankfurter/Salami/Beer Sticks, and Liver Sausage/Braunschweig...

Using High School Essay Samples

Using High School Essay SamplesIf you are thinking of writing a senior thesis or yearbook essay, but you are having trouble coming up with great essay topics, then you will want to consider using essay samples from your local high school. As you know, it is very important to have good essays, because the best ones get the highest grades. It is also an excellent way to brush up on your writing skills, and you can use the essays as examples for your own work.There are many high school seniors who are working on their college applications this year, and they need to do their best in order to meet the requirements for admission. The same is true for those students who are trying to make it through the application process but aren't yet sure where to start. You can use a great set of essay samples to help you keep your focus on your project and also apply what you learn throughout the year.For those students who are just beginning to write essays, you will be able to get some great high s chool essay topics for your final paper. You can even find specific essay samples that will allow you to create an entire semester's worth of essays! This means that your school work will be much more cohesive and interesting.So, where can you find these great tips and ideas? You can find plenty of them on the internet, but these will often come with some side notes and suggestions. This will ensure that you know how to construct your ideas. You can use these same tips and examples throughout the year as you go.A great tip for the upcoming year is to ask around your class or the teacher's office if anyone has any ideas on how to build your writing skills. Not only will this make you realize just how much you've really learned about writing, but also get you thinking about your personal goals. These last yearbook essays will be part of your records, and will be the people who judge your performance.On top of looking into some great tips for writing high school yearbook essays, you sh ould also keep a list of questions with you at all times. Try to keep this list handy, so that you will always be prepared when you are doing research. Just keep in mind that the writing for the final paper may be your most difficult.Doing some research online can be a great way to get started. Even if it is just a few words here and there, you will feel more comfortable with the idea once you read some of the material out there. This will give you some solid ideas on how to write your first and last yearbook essays.After you have a basic understanding of what the writing for these essays will entail, you will be ready to begin work. You may even be better prepared for this because you will have the answers to all the questions that you may have when you are writing them. Just remember to think positive, and to keep focused throughout your work.

Writing A Decent Essay Can Be Nerve Racking, Time...

Writing a decent essay can be nerve racking, time consuming, and can be accompanied by many trial and errors such as an art project. First you have to generate an idea, which can be the biggest challenge of them all. Then you have to decide on what details to incorporate and the placement for it. You begin to throw colors and shapes together in hopes that it will transform into a pleasing design. This all takes time, being challenged to create artwork, whether it be an essay or a painting, in sixty minutes becomes even more nerve racking and mind boggling. After last week’s timed writing practice, I was able to experience the dreadful event of producing a piece of artwork, which in my case was to deliver an essay, on the spot. Being faced with this challenge has not only helped me identify several techniques that I must improve on, but it has also allowed me to gain an awareness to areas of writing I do comprehend. Let’s begin by recognizing the first area in need of improvement, my introduction. We have been taught that every introduction needs background information, an attention getter, and a thesis before tossing views on to the reader. However, my introduction failed to comply with two of those basic requirements. I did not provide the reader with an interesting hook, but instead forced the generic one sentenced background on how, â€Å"it is expected [in college] to work in collaboration with other fellow class/work mates,† right before my listed thesis. With two years ofShow MoreRelatedFundamentals of Hrm263904 Words   |  1056 Pagesgrade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started

Compare and Contrast Maya, Aztec, and Inca Culture Essay

Compare and contrast Maya, Aztec, and Inca culture In history we the people have found to realize that the Maya, Aztec, and Inca culture was one of the most incredible findings of their accomplishments. The Maya, Aztec, and Inca civilizations were really smart in topics of engineering, writing, agriculture and astronomy. Also all three had their beliefs, and good with agriculture. All three cultures used great technologies in their agriculture like slash and burn, terrace farming. They all hunted for religion, they had a huge belief with the people spread throughout each region. They all had a lot of interest in the use of chocolate in the region, and cultivation. They all were pretty much the same just different beliefs. The Aztecs†¦show more content†¦No ruins were as good as the Incas they cut stones with block fits exactly that nothing would fit between. The people were also hunters. They invented an advanced water system. They raised llama and alpaca for wool. These people were well known for their working metals. There greatest art was ceramic which had real and mythological features painted on them. These people believe in the sun god and nature god also did human sacrifice for religious purposes. The women just like the Aztecs watched over the kids and did house work; they also were healers and midwives. Their women were taught to be women at the age of 8 and 9, at this age some were sacrifice for the gods. There burials were like moneys but rapped in string then dressed, were the body was place vertically and things surrounded the body. The Maya were believed to existence in 1800 BC and gone by 1500 AD. They had a lot of big cities but no capital. Many of the people lived in hay huts, some in limestone buildings built on tall pyramids which could actually be used as landmarks. They have a constant reminder the gods are present with the pyramids and first one was built right before Christ birth. Their agriculture was based on the economy, there main crop was corn but also grew cotton, beans, squash and cocao. They hunted deer, duck, turkey, monkeys, iguana, and other things with bow and arrows, blowguns, darts to eat, they did a little fishing. The Mayan art was about politics, theShow MoreRelatedThe Birth of Civilization18947 Words   |  76 Pagesthis figure seem to emphasize the features of a particular person or the attributes of a particular role? Hear the Audio for Chapter 1 at www.myhistorylab.com CRAIMC01_xxxii-031hr2.qxp 2/17/11 3:22 PM Page xxxii EARLY HUMANS AND THEIR CULTURE page 1 WHY IS â€Å"culture† considered a defining trait of human beings? EARLY CIVILIZATIONS IN THE MIDDLE EAST TO ABOUT 1000 B.C.E. page 5 HOW DID control over water resources influence early Middle Eastern civilizations? ANCIENT NEAR EASTERN EMPIRES page 14

Organizational Change Converting Theory †MyAssignmenthelp.com

Question: Discuss about the Organizational Change Converting Theory. Answer: Introduction Change management is important for an organization including planning, organization, direction and control. However, what is even more critical is change leadership for successful introduction of change. Successful change leadership requires not just a vision and a strategy but also that the organization develops a culture of shared values that support that vision and strategy while at the same time motivating, empowering and inspiring those who have been affected by the change. This reflects the spiritual, behavioral, cognitive and emotional dimensions of leadership (Gill, 2002 p 307). Change leadership requires having a vision for the future and then developing strategies to take the organization in to that future and then aligning everybody in the organization in order for them to put their energies towards the same goal (Hooper Potter, 2011 p 17). Management causes things to work efficiently while leadership causes useful change. Change results in creation of a new system which in turn demands change (Kotter, 1995 p 60). Decision makers may ignore critical information without even realizing it according to social science research (Bazerman and Chugh, 2006 p 48). For change to achieve the desired results, leadership is required and thus a change leader. This paper will discuss the key characteristics of an effective change leader and reflect on my own strengths and limitations as a change leader. Key Characteristics of an Effective Change Leader Change leaders should not panic during the transition stage if things do not go well as planned. During the implementation process, change leaders must be clear of the specific strategies and measurable goals at this stage. They must also be skillful in monitoring process and be ready to offer any support that is required. They also need to implement the plans in a manner and speed that takes care of the needs of the people who have been affected by the change. They must also be willing to modify the plans throughout the change process to make sure they are relevant to the current realities of the organization (Mecca, 2004 p 16). Change leaders are energetic, have passion and hope. They must have the big picture in mind and have ability to transform the organization through people (Fullan, 2011 p 11). Change leaders display five important qualities which include having a moral purpose, ability to understanding what change is, be able to enhance relationships, be knowledgeable and coherence sharing (Fullan, 2002 p 17). By having a moral purpose, it means they have a social responsibility to other people and to the environment the organization operates in. They are out to make a positive difference and improving things. To create and to share knowledge is very critical in change leadership. Information becomes knowledge through sharing. People must be willing to give as well as seek knowledge leading to continual growth. To lead change they understand that having the most innovative ideas is not as good as having a collective meaning and commitment to new ways. They welcome criticism and recognize that doubters sometimes have important points. Then they look for a way to address resistance. They understand that change is not just a checklist but a continuous day to day hard work. The leader encourages people to share new ideas. Ability to improve relationships is an important quality of a change leader. Change leaders must therefore form good relationships with diverse groups of people. Some administrators may focus on the traditional management of change which is the technical and operational aspects and forget they important human element (Fossum, 1989, p3). If relations get worse or even remain the same, then the change objective is affected. When change leaders are emotionally intelligent, they are aware of their own emotions and are sensitive to inspire others (Goleman, Boyatzis and McKee, 2002 p14). By focusing on relationships, the change leader is laying a foundation for success for the future. Effective change leaders must have the ability to make coherence. There has to be checks and balances in the interactions in the change process. Leaders ideas will usually be challenged during the change process leading to give and take relationships. Ideas are generated and new knowledge created. The leader has to continuously strive to achieve coherence throughout the process (Fullan, 2011 p 21). Reflection of my Change leadership: Strengths I have strong qualities in change leadership which I would consider as strengths which can be useful in an organization when enhanced. To begin with, I am very passionate and energetic in my work and I am always ready for challenges. Change in an organization is always a challenge and for a leader to be successful, one has to be very passionate and interested in the change process. I also manage to motivate teams for them to align with the objectives of the change and handle any objections well. Due to my commitment and energy, I manage to convince teams to join in efforts that are beneficial to the company and thus we can together effect change appropriately. My infectious passion for the job runs across departments and the whole organization. I would consider this as a strength that is useful for organizations during change management. I am also knowledgeable and I often generate good ideas. I read a lot to get ideas and I also listen to people so that they are free to share their ideas. I am also able to get people to cooperate and share information which in turn becomes new ideas which can be implemented in the change process. Whenever faced with challenges in an area that I did not have full information, a search for more details from all sources available is done. I read a lot of relevant material from magazines, journals and even online. This keeps me informed in areas regarding y career and the organization and also the competition. I already know what competitors are doing ahead better than our organization and strive to gather knowledge on how we can out compete. This gives me an upper hand when faced with challenges as I will always get an idea to respond to any challenges. Another strength regarding change leadership is my ability to improve relationships and interact with people easily and form relationships and enhance them to be better. All problems are viewed from a relationship point of view and consider how they will affect people and their relationships. Business is about relationships either with colleagues, customers or other stakeholders. It is therefore very crucial to maintain them and actually improve them through out any change process. They are therefore central to my considerations at all the time. Consulting people and caring to find out what their needs are and what they think of every step of change process is key to me. Their ideas are then incorporated in the process and this makes them to own the process. The effects of any change to the stakeholders are always put in to consideration before implementation and the best options considered. I am well aware that any change that leaves relationships at work worse than they were is not worth it and thus strives to improve on this skill all the time by requesting for feedback and considering it in my leadership. Reflection of my Change leadership: Limitations One of my limitations as a change leader is inability to handle the management part of change very well. There is also tendency not to have the patience for the step by step management by focusing on the end picture and this sometimes makes me miss out on the small things that need to be focused on at the moment. Like many other leaders, there is tendency not to see the right information at the right time (Bazerman and Chugh, 2006 p 88). Another limitation is handling objections and office politics very well. According to Buchanan (2008) it is naive to remain unaware of the office politics and expect to grow and be successful. While it is easy to form relationships and leading people to one direction, should there be people who are opposed to one thing for one reason or the other, its not taken very well. Therefore there is need to start taking opposition as feedback and understand that opposers can sometimes have very good ideas that if implemented will lead to better results. There is need also need to improve on ability to be strategic. As a leader, it is crucial to get to the level of being strategic and not operational to lead the team well. Without understanding the strategic direction of an organization very well, the teams might get lost in the change process and end up implementing ideas that do not take the company in the desired direction. Overcoming the Limitations Enrollment in a professional leadership course by the end of the year to improve on some of the leadership skills is top of my plans. This will include continuous short courses every three months meant to inculcate skills that are crucial for leadership. This will allow for new skills impart and discussion after evaluation with skilled professionals to help me overcome the weaknesses highlighted above. Another plan is to enroll for membership in leaders forums and networking that are available in the city. This will give me a chance to interact with other leaders who are good at what they do and continue to learn from them as well as get mentored. I will be able to look for a mentor within the groups who can be helpful when to me faced with challenges. Conclusion Leadership is very important during the change process for successful implementation of the change. A good leader is therefore required to steer teams in an organization through the steps and objectives to the desired vision. The change leader must also involve other people on the ground and incorporate their ideas as they are relevant to the current times. This paper has identifies some qualities of a good change leader. It has also reflected on my own strengths and limitations as a change leader and given some actions to take in order to improve on my change leadership qualities. References Bazerman, M.H. and Chugh, D., 2006. Decisions without Blinders.Harvard Business Review,84(1), p.88. Buchanan, D.A., 2008. You stab my back, I'll stab yours: Management experience and perceptions of organization political behavior.British Journal of Management,19(1), pp.49-64. Fossum, L., 1989.Understanding Organizational Change Converting Theory to Practice. Crisp Learning. P 39-47. Fullan, M., 2002. The Change.Educational Leadership,59(8), pp.16-20. Fullan, M., 2011.Change Leader: Learning to do what Matters Most. John Wiley Sons. Gill, R., 2002. Change Management--or Change Leadership?.Journal of Change Management,3(4), 307-318. Goleman, D., Boyatzis, R.E. and McKee, A., 2002.The New Leaders: Transforming the Art of Leadership into the Science of Results(p. 14). London: Little, Brown. Hooper, A. and Potter, J., 2011.Intelligent Leadership. Random House. Kotter, John P., 1995. Leading Change: Why Transformation Efforts Fail. Harvard Business Review, 59-67. Mecca, T.V., 2004. Basic Concepts of Organizational Change for Administrative Leaders.Pacific Crest, Lisle.

Writing Product Descriptions That Convert Shoppers and Drive SEO

Updated July 2018 Writing product descriptions seems pretty easy – just name a few features and you’re done, right? Wrong. A list of features isn’t enough to sell a product. Truly effective product descriptions need to entice shoppers, help them understand what your product will do for them and explain why yours is better than the rest. An irresistible product description can make the difference between mediocre sales and hitting your next milestone. And a bad product description can actually cost you money. Writing unique and compelling product descriptions isn’t easy - but the time and resources required to produce outstanding product content is well worth the investment. Click To Tweet In this guide we’ll be covering: Does having unique product descriptions matter? Well-written product descriptions do these 2 things†¦ 3 product description strategies 9 tips for writing strong product descriptions Common reasons your product descriptions aren’t converting Optimizing product descriptions for SEO Does Having Unique Product Descriptions Matter? Absolutely. Copying product descriptions from the manufacturer is one of the worst things you can do for your store’s search rankings. With so many other competing businesses doing the same thing, this will only decrease the chances of your products getting found in search engines. Unique Product Descriptions Support SEO Search engines give priority to sites that have unique content. When you have redundant content your site is indistinguishable from hundreds of other sites that sell the same products – so why should search engines give you a high ranking? You need content and product descriptions that stand out and add value if you want to get in Google’s good books. Unique Product Descriptions Help to Build Your Brand Another reason to use unique product descriptions is it helps you build a strong brand that â€Å"sticks† in the mind of visitors. Every business needs a â€Å"voice† and a â€Å"personality† that reflects their company’s philosophy and business approach, and it should shine through in every piece of content you put online – including product descriptions. When you use generic product descriptions, you won’t stand out from other sites that sell the same products. Instead, you’ll be another â€Å"me too† site with no brand or identity. Needless to say, that’s not good for sales. You can include some manufacturer information, but you need to add unique content to make it original. Well-Written Product Descriptions Do Two Things†¦ There are two main goals of a well-written product description. The first is to provide the necessary facts about the product. The product’s color, manufacturer, price, measurements, weight, and other important information must be part of the description. The second goal of a product description is to showcase the product’s benefits in a compelling and trustworthy way. This type of copy is creative, descriptive, and often emotional. Having effective and articulate product descriptions that meet both of these goals is one of your best defenses against cart abandonment because shoppers know exactly what they’re getting and how it will benefit them. One of the biggest challenges of writing great product descriptions is meeting these two goals while also making sure it’s optimized for SEO. 3 Product Description Strategies While there isn’t a single template or formula for writing the perfect product description, there are some key elements that every product description should include. Here are 3 strategies you can try out on your own product descriptions. 1. ‘Romance’ the Customer The creative and descriptive aspect of product copy should ‘romance’ the customer. Add details to the description that evoke a certain mood or feel. For example, instead of using the word â€Å"lighting† to describe a lamp, try â€Å"illuminate† or â€Å"warm glow.† A thesaurus really comes in handy when elevating your product descriptions. Emotional copy creates a personal feeling or connection between the customer and the product. A couch isn’t merely a frame with 3 cushions and 2 armrests, it’s a comfortable place to spend time with friends and family. Burrow, a modular luxury sofa in a box, does a great job of romancing shoppers as they navigate through the benefits of buying a couch. 2. Entice the Senses Use the five senses to add emphasis to the creative product copy. Include at least three different sensory details in each product description. You can describe how the product looks, how it sounds, how it feels, how it smells, and, in some instances, how it tastes. Use positive adjectives like â€Å"plush,† â€Å"velvety,† â€Å"scented,† â€Å"cozy,† and â€Å"comforting.† Avoid words that have a negative or neutral connotation like â€Å"cold,† â€Å"hard,† â€Å"rough,† and â€Å"harsh.† Sensory details can help you conjure images of comfort, relaxation, friendship, romance, success, and satisfaction. After reading your product description, the customer should feel good about the product. It’s about creating a personal connection. 3. Add Some Humor As the number of brands selling online has increased, so has the amount of bland, monotonous product descriptions. Stand out from the noise and make a bigger impact on your shoppers by adding some humor to your product copy. Take this example courtesy of Palace Skateboards. They certainly aren’t the only ones selling Adidas Originals products, but the way they add humor to the product description makes it unique, engaging, and memorable. 9 Tips for Writing Strong Product Descriptions Unfortunately, knowing what makes a truly great product description isn’t the same as writing one. It takes a talented wordsmith to write copy that communicates a product’s benefits in an engaging, believable and convincing way. So what does it take to write an irresistible product description? 1. Know What Makes Your Target Customer Tick You can’t write a great product description unless you know exactly who would want to buy your product. This requires a buyer persona – a detailed definition of your ideal customer that goes beyond basic demographic data. Things like what they’re interested in and what problems they need to solve. Once you have a complete buyer persona, you can write a description that resonates with your ideal buyer. 2. Focus on Benefits Don’t write generic, feature-centric descriptions. Instead, tell shoppers about the unique benefits your product provides and how it will benefit them. Check out how Amazon describes some of the benefits of the Kindle Fire: Enjoy millions of movies, TV shows, songs, Kindle e-books, apps and games (positive benefit) Power when you need it (positive benefit) No more worrying about storage space (problem that can be avoided) 3. Don’t State the Obvious When you run out of ideas or can’t find the right word to use in a product description, you might find yourself leaning on phrases like â€Å"excellent quality.† The only problem with this is that everyone says it. Obviously, no business will describe their product quality as â€Å"mediocre† or â€Å"just okay.† So, to avoid this common pitfall, try to be specific and include as much detail as possible. Lands’ End did a good job of this in their description of children’s snow boots. Instead of just saying that the boots were good quality, they explained why they were good quality: Easy to get on and off, with 200 grams of insulation to keep them on their toes in the snow. We add insulation under foot (where heat escapes) to ensure their toes stay toasty. Featuring our unique OpenWIDE ® construction designed to extend twice as wide so feet can easily slip inside. Plus, reflective tape for added safety and an interior name label so their boots won’t walk off on their own 4. Make Product Descriptions Easy to Skim Most consumers aren’t inclined to wade through long blocks of texts, especially when they’re in shopping mode. Make use of subheadings and bullet points to break up your product copy and be sure that the beginning of your description is as engaging as possible. That’s how you’ll get your reader hooked and keep them reading. 5. Prove Your Value Explaining product or services to your customers often isn’t enough. You need to prove that the item you’re selling is as good as you say. Display a few customer reviews in the product description to alleviate any anxiety potential buyers might have. Some sites even provide video tutorials that visually demonstrate benefits. One popular and entertaining example from a few years ago is the â€Å"Will it Blend?† series by blender maker Blendtec where they blend basically anything that will fit in their blender. 6. Don’t Show Too Many Options Don’t crowd your product page with too much clutter. If your shoppers get distracted or are presented with too much choice, they may be derailed before they buy. You can still have related items on the page, but don’t let them distract from the main offering. 7. Make it Easy to Buy Once your description convinces shoppers to buy, you need to make it easy for them to take the next step. A â€Å"buy† button should prominently stand out with a short, actionable phrase like â€Å"Order Now,† â€Å"Buy Now† or â€Å"Download Here.† All of these call-to-actions (CTAs) tell your buyer what to do to obtain your product. 8. Use Long-tail Product Keywords To build more powerful long-tail phrases, carry out keyword research before you create each product description. If you sell different versions of a product – for example, various colors – you could list each product separately to make each page more unique. If you rely on organic traffic from Google, it’s crucial to use long-tail phrases to reduce competition in search engine results pages (SERPs). By using Google’s Keyword Planner, you can assess the competition for each phrase, find out the search volume, and get more ideas for content. 9. Optimize Meta Descriptions It’s also important to pay attention to meta descriptions. Although they don’t affect rankings directly, they do appear in SERPs underneath the page titles, so optimizing this content for search engine users is crucial for attracting visitors to your site. Make sure each meta description is informative and enticing to improve click-through rates. Related: How to Write Meta Descriptions That Get Clicked Common Reasons Why Your Product Descriptions Aren’t Converting Over Optimized for SEO While you might be focused on SEO and including the right keywords in your product descriptions, are those descriptions written clearly and organically for humans? You want your keywords to ramp up your page ranking, but you also have to understand that this text is meant for humans too. People need clear descriptions of products. If the content is written poorly, potential customers can easily be turned off. Poor product descriptions suggest that your company may not be as professional as others companies with more informative descriptions. Text is Too Dense We’ve all encountered the infamous â€Å"wall of text† before and know that it’s not pleasant to read. While you certainly want to include all relevant information so buyers can make an informed decision, you don’t have to include excessive information that needlessly takes up space. Unclear Navigation A streamlined website that contains well-organized product categories and navigation plays a big role in your conversion rate. Aim to make it as easy as possible for shoppers to find your products with simple keyword searches or clear heading tabs that lead them to product pages. Instead of being too creative, be informative first and foremost. Make sure your site is easy to follow for first-time visitors. Lack of Imagery Product images can have a big impact on your conversion rates. If you can provide great images of your products, you are more likely to make a sale than with text alone. Be sure to post professional photos of items as customers will be turned off by poor images that look â€Å"home-made.† No Social Proof Be sure to provide some evidence that many others have purchased your products. As an online venue, you have to show that there are many customers attracted to your site. Unlike a brick and mortar store where customers can see other shoppers and checkout lines, online stores have to demonstrate social proof another way. For this reason, you need to tell them in some way that you are successful and that your products are in demand. This evidence may convince them that they should make a purchase from you too. Optimizing Product Descriptions for SEO While you always want to write product descriptions with your ideal buyer in mind, they can also be a useful tool to further your SEO efforts. Think of the keywords your ideal buyer would use to search for your product and include those terms in your headline, subheading and body. Be careful not to overdo keywords though because that can actually backfire and hurt your search rankings. Some things to keep in mind while writing product descriptions for SEO include: Use keywords and phrases throughout Optimize the headings Optimize the meta description Optimize the images Add product category content Give Shoppers What They Need When people shop online, they don’t get a chance to examine, touch or try on a product. Consumers have to base their buying decisions on the photos and product descriptions you provide. Make sure your product content gives shoppers the information and motivation they need to click â€Å"add to cart.† Do you need unique, quality content to support your SEO goals? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets that engage readers while increasing search rank.